Symphony Gold
I worked closely with Switch Music to celebrate their successful song, ”Symphony,” reaching gold status. I led the creative direction for this campaign, creating the Symphony Gold marketing brand, designing the cover for the acoustic version of “Symphony,” limited-edition merchandise, and branded materials for social media, websites, and internal platforms.
Conceptulization
After assessing the project scope, conceptualize a variety of directions that include all marks requested by Switch Music.
Brand Guidelines
Outlining the established cover art, the heart behind the brand, and uses of all visual assets throughout the campaign.
Rollout
Exclusive Merchandise
Online + Internal Assets
Social Strategy
Client
Switch Music
Year
2023